Which type of e-commerce involves the sale of a product or service to the general public or end users and is the fastest-growing type of e-commerce?

Which type of e-commerce involves the sale of a product or service to the general public or end users and is the fastest-growing type of e-commerce?

• A. B2B
• B. C2C
• C. B2C
• D. B2G

Answer: (C)

Selling directly to individual consumers is the business-to-consumer (B2C) model. It covers products or services sold online to the general public or end users. This approach is growing fastest because online shopping has become mainstream, mobile devices are ubiquitous, and brands can reach shoppers with direct, personalized marketing and convenient checkout and delivery. In contrast, B2B involves transactions between businesses, C2C connects private individuals selling to other individuals, and B2G targets government agencies. That direct-to-consumer focus is what drives the rapid expansion of B2C.

Selling directly to individual consumers is the business-to-consumer (B2C) model. It covers products or services sold online to the general public or end users. This approach is growing fastest because online shopping has become mainstream, mobile devices are ubiquitous, and brands can reach shoppers with direct, personalized marketing and convenient checkout and delivery. In contrast, B2B involves transactions between businesses, C2C connects private individuals selling to other individuals, and B2G targets government agencies. That direct-to-consumer focus is what drives the rapid expansion of B2C.